FREELANCE COPYWRITER AND CONTENT MANAGER
Beacon, New York September 2015 – Present
I write copy for print, web, social, apps, email, blogs, direct mail, product descriptions, and more. I'm also an adjunct professor at Western Connecticut State University where I teach digital copywriting to MFA graduate students.
COPYWRITER, Big Spaceship
Brooklyn, NY June 2014-September 2015
Google Play, Purina, Fred Segal, Boston Ballet, Organic Valley, Dannon Light & Fit
Lead copywriting efforts for Google Play social and digital.
Created Google Play's new social and digital voices along with their internal team.
Lead copy efforts for Google Play’s multi-platform partnership with Christopher Nolan’s film Interstellar
Strategized and wrote successful new business pitches.
Managed copy plan for Boston Ballet’s website redesign.
Developed, wrote, and pitched digital strategy ideas for Purina, Beggin’.
FREELANCE COPYWRITER, Ketchum Digital Strategy
New York, NY March 2013 - June 2014
Gillette, P&G, Olympics: Thank You Mom, Morton Salt, Maytag, MasterCard
Headed up a fast-acting news desk team for Gillette North America’s social channels.
Wrote all social content for the award-winning Gillette Man of Steel film integration.
Developed a series of video scripts describing MasterCard’s role in expanding financial inclusion.
Wrote and edited new business pitches for diverse brands.
New York, NY March 2009 - March 2013
Imagemme Brand Innovation Lab, Opensky.com, The Vision Lab, Roundabout Press
Wrote digital and print copy for e-commerce, restaurant, fashion, beauty, and cosmetics.
Worked with graphic designers to develop project concepts and packaging designs.
Met with clients to discuss their brand vision and present copy ideas.
Rolling Stone, Us Weekly, Men's Journal, New York, NY May 2007 - December 2008
Drafted scripts and statements for major media outlets and wrote weekly press releases.
Pitched and tracked press hits for each magazine
Worked with Today Show correspondents to create live segments.