As a freelancer at the design studio Sarankco, I work on multiple American Express products. Along with their amazing team, I help create emails, social ads, banner ads, airport displays, promotional offers, direct mail pieces and more. Sarankco has given me the opportunity to write for everyday cards like Blue Cash to ridiculously high end cards like the Centurion "black card". Although I'm unable to share Amex projects here, I'd be more than happy to walk you through my experience in greater detail.
While working full-time at Big Spaceship, I helped create a new voice for this young, global brand. Their social voice is now playful, casual, informative, and fun. We successfully helped transform Google Play from a long-winded tech brand to a trusted insider with a relatable sense of humor. Please imagine that the jokes are as hilarioussss today they were in 2016. Anyway...The accompanying digital ad components take the same tone whether promoting Banned Book Week special or the release of Star Wars on digital.
How do you get people talking about shaving? You associate 90-year-old blades of steel with the newly refreshed Man of Steel. By taking ownership of the age-old question “How does The Man of Steel shave?” we created an association between the coolest film of the year (in 2014) and the coolest new razor on the market. More here.
I wrote the social posts from both Gillette and its celebrity affiliates for this campaign which helped Ketchum win PR Week’s “Campaign of the Year” and a Global SABRE Award. As an aside, freelancers do NOT get bottles of champagne and $100 gift certificates to Amazon if they're on the team that wins the agency an award... but as you can see it's been a few years now and I'm totally over it!!!!
Gillette North America Facebook Post
"This holiday, give yourself the gift of smoother mornings."
At Learnvest, a personal finance company for millennials, I helped concept and write attribution emails, social posts, banner ads, and also worked on a big website overhaul. The procrastination email shown here was one of their top performing emails and helped significantly increase sales for the month. The other one has multiple puns which probably also helped a lot.
After Big Spaceship created a viral video hit for Beggin' strips, Purina came to us for help writing the strategy behind an exciting new Twist'd dog treat, Busy Twist'd. I was a part of the multi-agency team that figured out how this new treat would come to life across print and digital. They presumably put me on this project because I have two little mutts of my own and never stop talking about dogs.
Also included are samples of digital ads and social posts that I created with my dog-gone genius Art Director partner, Julia Kaiser.
Purina Digital Strategy
Hawaiian Tropic & Banana Boat
An agency called Beeby Clark and Meyler hired me to help them develop a social voice, write a social deck with exemplary copy, and create a content calendar for both Hawaiian Tropic and Banana Boat. The audiences were very different and it was cool to develop each voice and write up the rules for a future copywriter. I had a lot of fun with it and they gave me a free face cream.
The Maytag man just got a major makeover. He’s not a repairman anymore (Maytag’s don’t break!) he is the machine. The new Maytag man is sexy and steadfast-- and all he wants in of life is to do your dirty work. These shareable bites helped launch his social career.
"The only cold shoulder Maytag'll ever give you is made of pork."
"Bring on the spandex!"
"Drinkin' from the jug? Maytag doesn't judge."
I've worked on social for both Playtex Sport and Playtex Baby. Playtex Sport is a fun brand for young athletes, and Playtex Baby is an emotional brand for new moms. FYI I'm neither a teen athlete nor an emotional mom.
MasterCard was a big client at Ketchum. I helped them create video scripts, YouTube descriptions, and infographics. Missing from this page is a pretty great internal holiday video about their employees to the tune of Frosty the Snowman. Writing the lyrics to that was one of my greatest joy and if anyone at MasterCard is reading this and wants to send me the link I'd really appreciate it.
Greater Possibilities with Financial Inclusion
Half the people on our planet lack access to basic financial services like a savings account or small loans. Learn more about how public-private partnerships can advance financial inclusion and empower people to change their lives for the better. Visit the MasterCard Engagement Bureau and search "Financial Inclusion"
I work with an excellent retail agency based in North Carolina called Theory House to write copy for multiple Home Depot brands. Most recently, I've been working on Delta mirrors, faucets, and bathrooms. Learning the differences between retail copy and digital copy has helped me develop and hone a new skill set.
PS: If you thought I meant Delta airlines, I do have experience writing for Delta, Virgin, and Jet Blue with American Express.
I write monthly emails and social posts for the nonprofit foundation Understood.org.
Understood.org is a free resource for parents of children with learning and attention issues. Backed by the credibility and passion of 15 nonprofit partners, Understood.org provides free daily access to experts, a secure online community, and easy-to-navigate resources that empower parents to help their kids succeed. (I also wrote that)
To showcase the impressive staying power of the iconic Morton Salt Girl on her 100th birthday, I helped conceive of and plan this series of Twitter posts. As a 100-year-old brand brand, Morton Salt was hesitant to do anything out of the ordinary but their audience loved this mix of heritage and modern design. She's still the one!
If you've ever wondered how beautiful blonde celebrities like Molly Simms and Heidi Montag write so eloquently... they don't. It's me. I also own a small jewelry business called Rock Dove Rings. So I thought I'd take this opportunity to plug my stuff.
I'm not going to post internal decks here (PROVEN INTEGRITY!) but please feel free to ask me about the new biz work I've done for these brands and more.
Print and Packaging
Here are some examples of print ads and packaging design that I've worked on from lip balm and doggy chews to internal HR campaigns for a tech company.